By Ben Quah
This may seem like an easy matter. After all, we all go to work every day with a ‘mission’ and to ‘accomplish something’.
But having worked with various teams and organizations over the years - being part of internal teams engaging with fellow co-workers and also working with external parties where I consult managers to C-suite executives and founders, it does seem that many times, this vision gets blurred.
I’ve seen many individuals who seem to ‘do the motion’, where they are given a task and all that they do is well.. complete the task, without putting in much thought process into it. The results tend to be just satisfactory, or in some cases substandard.
While to some employees, this means that the job is done and that it is time to move on to the next task, however, the business will suffer from mediocre work.
Here’s an example. Say, you are tasked to work on a business proposal for a new client. You can just do a generic sales proposal and send it to the prospect. Unless you get lucky, the chances of winning with such proposal is probably low.
Instead, if you think of the business objective - which is to win the case, you will then work backward, thinking of the things you need to do to ensure that it is a winning proposal.
This includes doing background analysis of the company, listing the pain points the organization face and tailoring the solution that can benefit them. The last point is important to note that while it can probably be the same recommended solution, but the way it is presented can differ (eg. in copywriting and visuals aid). This then raises the chances of you closing the sale.
The same can be applied to any other tasks given by our superiors.
My advice is to think what’s the objective of each task that is given. If you are unclear, simply ask your boss about it so that you can produce and deliver outstanding results.
I have used this principle to train my teammates over the years. From the feedback and observation, once they get clear on the goals, they are able to deliver exceptional results.